it really wasn't until about the 1830s, begin here in new york city, another really inventive journalist named benjamin day, created the first so-called penny press newspaper, sold for a penny a copy. so he was going way down market trying to reach the broadest possible audience. and to be that he needed to fill it up with surprising, amazing things every day. fires, news from the police stations, and dockings of ships, anything like that that he could find. and he wore himself out trying to fill the paper. and so he hired the first full-time reporter, a man named george wisner, regrettably obscure figure in american journalism is about going to try to do something about that. speak at when did journalism become a business? that is, if you did you're describing in the colonial period, it doesn't sound like, how did it support itself in? >> well, most of those newspapers were created by people who were really in another trade. that is, they were printers. and in order to keep their print shop busy and in order to bring their customers into the shop to pick up their papers, so that they co